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YearMarch, 2024My roleEntire creation

A 30-second spec commercial of a Fossil watch.


A spec commercial made to experiment with 30-second advertisements, a particularly common format. With this video, I also had the opportunity to push the boundaries in representing a product – in this case, a watch – using various creative solutions. The challenge was to accomplish everything within a day and within the confines of a living room. All this without compromising on communicating the key features of the represented product, such as water resistance, chronograph functions, and visibility in the dark.

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